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Proactive Customer Support: What and Why?

Proactive Customer Support is actively taking steps in preparation for difficult issues in supporting customers as well as preparing your customers for potential challenges and providing cutting edge solutions for their needs.

Many companies think of their customer support obligations as a necessary expense. Support staff is expected to solve customers’ problems and answer their questions as quickly and efficiently as possible, nothing more and nothing less. This approach is hardly sufficient for a successful business model.

Today customer service is what separates you from your competition. Anyone can sell widgets but if you provide exceptional customer service, your customers will return again and again.

Thoughts: What do your customers think about the service you provide? How did you come to that conclusion?

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